Qualified Actions decreased from 1,633 to 4 in Q3

• Qualified Actions decreased from 1,633 to 4 in this quarter. This can be attributed to a 94% decrease in spending towards this Objective. This was only a key goal for Effexor's Branded Consumer Campaign.~

Enrollments decreased by 59% in Q3

• Enrollments decreased by 59% this quarter. This is in part due to the deletion of Atlas Tags on Premarin's sites mid-quarter.
• In addition, Behavioral Targeting, CPA, Homepage Roadblock, Lifestyle Targeting, Remessaging, and Newsletter Tactics all saw drops in Enrollment compared to last month. These tactics drove 81% less Enrollments in Q3 compared to Q2, but also saw a 67% drop in Spending.
• However, Paid Search (+61%), Registration Targeting (+97%), and Health Targeting (+17%) all saw significant increases in this measure. Costs for these tactics actually decreased slightly too (3%). From a Brand perspective, Enbrel Branded (+53%) and Prempro (+8%) saw increases in Enrollment totals compared to last quarter.
  Premarin's Branded campaign saw a 46% drop in Enrollments, but still lead all Brands with 762..

Site engagement (page views per click) went up 49% in Q3

• Engagement also increased in Q3. Site engagement (page views per click) went up 49%, also mainly because the placements were more targeted compared to Q2.
• As a result, cost per page view also decreased significantly (50%). Additionally, optimizations resulted in higher engagement, with increased results from Paid Search (+20%).
• The Tactic with the lowest Cost per Pageview was Homepage Roadblocks at $.42.